Authors : Lucas, Isabel, Jung
Last Edited : 2 Feb 2021
Currently, Automotive Designers who needs to share / present their work to allow approval or critiques for iteration can become frustrated because there is a lack of space to show their process, design variations and prototype holistically in remote working conditions.
Managers and senior designers who need to critique the design team's work also gets frustrated because there is a lack of method to share their feedbacks accurately.
Engineers and marketers who needs to understand the design for their share of work feels confused as they can not see the full design process. This causes a lot misunderstandings hence inefficiencies in the corporation?
How might we design a space for remote automotive design teams to present and critique works holistically?
Automotive designers will be able to iterate faster as they can better present their work holistically and comprehensively to their managers and stakeholders. This ultimately enables automakers to be more efficient during concept development time as there will be less need for iterations and back to back communications. Thus, lowering the general cost of development.