Autodesk is an Industry Standard when it comes to 3D hence attracting talents who shares the same interest.

• Ian joined Autodesk because he wanted to learn more about the future of mixed reality and knew that Autodesk will actively pursue this.

Autodesk is actively exploring the XR space.

• Ian mentioned that Autodesk is trying to think about how to create the same level of detail in VR. They do not want to put just a virtual 2D screen in 3D plane.
• Ian also mentioned that Autodesk is thinking of growing in the manufacturing training industry through the use of AR annotations.
• Ian mentioned Autodesk is looking into exporting Alias models into an immersive environment.
• Iam mentioned that 3D immersive space is going to be super important for cross collaboration.

There is technological challenges when implementing XR designs

• Ian mentioned working with an engineering student and they still had challenges with the prototype due to the quality of image recognition technology.
• Ian mentioned that the computation needed to drop giant CAD files and have it not crash is the biggest challenge.

Autodesk is interested in experimenting with new technologies so they can use the successful concepts in their current products. They also cross transfer technologies.

• Ian mentioned an example is fusion360.
• Both Ian and Rachel mentioned there are several teams exploring artificial intelligence, and machine learning to implement generative design into the CAD softwares
• Ian mentioned some of Alias's features were implemented over into fusion360.
• Ian mentioned Autodesk liking when a product or software features could be carried over to their other products.